Evaluation Question 5: How did you attract/ address your audience? - Madeleine Fox (Candidate Number = 2055)

"In the following clip from the writing on the Bible to the website article we used the stereotypical genre conventions to portray the film as a psycho-thriller. For example, there is a mixture of dark and yellowish lighting, which suggests that his whereabouts are indeed shady and mysterious and the yellow lighting hinting the presence of the police (as it acts as a search light). This use of music also allows the audience to believe the film is a psycho-thriller, as the sound effect of scribbling and the religious music adds to the stereotypical intensity and suspense found within a thriller. But it is the sound effect of voices in the head which clues the audience into thinking that the thriller is indeed of the psycho sub-genre (as it relates to schizophrenic symptoms and there is also a clip including pills for schizophrenia)."

"During the next clip from the moment the Doctor walks to his car to the moment he drives of we used the stereotypical psycho-thriller genre conventions, such as dark lighting and mysterious settings to portray our character as dangerous. This is what our target audience thought the character and setting would be like when we interviewed them.  The use of dramatic choir music also intensifies the suspense amongst our target audience, as they said during their interviews they would expect to see. The sound effect of sirens, also added to the theme of danger as it is stereotypical for police car sirens to be present during a dangerous event and it also helps to suggest the setting, as he works in a hospital therefore it is likely to be the sound of an ambulance."

"I believe that my movie is unique in comparison to similar movies such as Se7en and Mr Brooks, because it has a unique selling point (in the form of younger characters, which may relate to a younger audience). However the storyline seems to appear more to an audience of a middle aged man, as its intensity is found to be more liked by them compared to younger people as they prefer comedy or action. I found that when addressing our target audience we were successful, as when interviewing them they said they’d expect dark shady characters and mysterious settings."